Tara Shannon is a music industry multi-hyphenate who has built her life around educating, empowering and entertaining. Renowned for her insightful and empowering speeches, Tara has been invited as a guest speaker at prestigious events including Artpreneur, Impact Entrepreneur Summit, and the globally recognized G20 Summit. Her experience and insight shared at these forums have inspired many aspiring artists and entrepreneurs.

​

Tara is the co-founder and the dynamic force behind a group of companies spanning different industries which encompasses an artist-centric record label, Willow Sound Records and education-focused coaching at The (Gro)ve. She leverages her distinctive experiences in founding and managing businesses to equip music creators with the necessary tools to navigate the labyrinth of the music industry. 

​

As an author and sought after coach, Tara guides the next generation of music creators to transform into successful entrepreneurs in the ever evolving landscape of the music business - emphasizing that to be successful in the business of music, you first need to be successful in the business of YOU.

​

Tara is also a seasoned recording artist and songwriter, with a career spanning over three decades. Her music has found resonance with an impressive array of organizations and platforms such as World Youth Days, The Canadian Palliative Care Association of Canada, The Canadian Showtime Chorus, DEBRA Canada, Big Brothers Big Sisters and United Way, among others, earning her numerous accolades along the way.